GfK GeoMarketing Magazine 1-2013 out now!
February 11, 2013 - The GfK GeoMarketing Magazine, issue 1-2013, is out now. Special topic: Geomarketing applications in the industry sector. Also included: RegioGraph tutorial, two new user reports, free downloads, trade fair dates.... Read the online edition
GfK GeoMarketing Magazine 4-2012 out now!
November 20, 2012 - The GfK GeoMarketing Magazine, issue 4-2012, is out now. Special topic: Geodata. We go into the details of how you can extract more insights from your company data through a geospatial approach. Also included: RegioGraph tutorial, two new user reports, free downloads, trade fair dates.... Read the online edition
New Europe maps and market data for RegioGraph
October 15, 2012 - The Europe Edition is the perfect planning basis for your analyses in 42 European countries.
The study "GfK Purchasing Power Europe" has also been updated. The data fit perfectly to the regional units in the Europe map edition and show the European consumers' distribution of wealth as well as number of households and inhabitants. Read more about the huge differences in available incomes in Europe!
RegioGraph 2012 now available in English
October 15, 2012 - GfK GeoMarketing has developed an English-language version of its geomarketing solution RegioGraph 2012, with deliveries to begin on mid-October. A key new feature is the integration of expanded TomTom street data into GfK GeoMarketing's cartographic data. This makes it possible to display and analyze locations at the level of street segments... more
GfK GeoMarketing Magazine 3-2012 out now!
August 15, 2012 - The GfK GeoMarketing Magazine, issue 3-2012, is out now. Special topic: Sales territory Planning
Further articles include a RegioGraph tutorial and and two new RegioGraph user reports. Also, this issue offers interesting free downloads as well as trade fair dates.... Read the online edition
New GfK GeoMarketing Magazine out now!
May 03, 2012 - The GfK GeoMarketing Magazine, issue 2-2011, is out now. Special topic: Consultancy under the microscope
Further articles include planning locations with geomarketing, a RegioGraph tutorial and an interview with Neil Mitchenall, chairman of the European Shopping Centre Trust. Also, this issue offers interesting free downloads as well as trade fair dates.... Read the online edition
New maps for Germany, Austria and Switzerland
April 03, 2012 - GfK GeoMarketing has updated its digital maps for Germany, Austria and Switzerland to reflect the latest status. The new map Editions for Germany, Austria and Switzerland are now completed and include all available maps of postcode and administrative levels such as municipalities and districts as well as supplementary topographic details. The maps provide a reliable basis for detailed market analysis and planning... more
New 2011 maps and Europe-wide purchasing power data for RegioGraph 2011!
November 3, 2011 – The new European maps and purchasing power have been available since October. The maps comprise an indispensable basis for analysis, as outdated maps lead to errors when geocoding company data. The data on purchasing power, inhabitants and households provides an objective gauge of the available regional potential. The Europe Edition can be easily incorporated into RegioGraph to support Europe-wide analyses and planning. more
New English software version now available!
October 1, 2011 – The new English-language version of RegioGraph 2011 hit the market at the beginning of October. RegioGraph includes tools for analyzing markets, planning sales territories, calculating drawing power as well as digital maps and detailed data on inhabitants, households and purchasing power for a European country of choice. Users also have access to a free customer support hotline.
A new product website was launched along with the release of the new software version. The website offers English-speaking customers and users of RegioGraph access to all important information about our geomarketing solution: applications, user reports, a detailed breakdown of the features of the RegioGraph versions Analysis, Planning and Strategy as well as free downloads and tutorials.
RegioGraph wins "Top Retail Product of 2011" award
February 15, 2011 - The handelsjournal holds an annual competition to determine the "top retail product" of the year. Readers of the Berlin-based economics journal were asked to vote for the best retail products. The geomarketing software RegioGraph won first place in the process optimization category.