New GfK GeoMarketing Magazine out now!

May 03, 2012 - The GfK GeoMarketing Magazine, issue 2-2011, is out now. Special topic: Consultancy under the microscope
Further articles include planning locations with geomarketing, a RegioGraph tutorial and an interview with Neil Mitchenall, chairman of the European Shopping Centre Trust. Also, this issue offers interesting free downloads as well as trade fair dates.... Read the online edition

New maps for Germany, Austria and Switzerland

April 03, 2012 - GfK GeoMarketing has updated its digital maps for Germany, Austria and Switzerland to reflect the latest status. The new map Editions for Germany, Austria and Switzerland are now completed and include all available maps of postcode and administrative levels such as municipalities and districts as well as supplementary topographic details. The maps provide a reliable basis for detailed market analysis and planning... more

New 2011 maps and Europe-wide purchasing power data for RegioGraph 2011!

November 3, 2011 – The new European maps and purchasing power have been available since October. The maps comprise an indispensable basis for analysis, as outdated maps lead to errors when geocoding company data. The data on purchasing power, inhabitants and households provides an objective gauge of the available regional potential. The Europe Edition can be easily incorporated into RegioGraph to support Europe-wide analyses and planning. more

New English software version now available!

October 1, 2011 – The new English-language version of RegioGraph 2011 hit the market at the beginning of October. RegioGraph includes tools for analyzing markets, planning sales territories, calculating drawing power as well as digital maps and detailed data on inhabitants, households and purchasing power for a European country of choice. Users also have access to a free customer support hotline.

A new product website was launched along with the release of the new software version. The website offers English-speaking customers and users of RegioGraph access to all important information about our geomarketing solution: applications, user reports, a detailed breakdown of the features of the RegioGraph versions Analysis, Planning and Strategy as well as free downloads and tutorials.
www.gfk-regiograph.com

RegioGraph wins "Top Retail Product of 2011" award

February 15, 2011 - The handelsjournal holds an annual competition to determine the "top retail product" of the year. Readers of the Berlin-based economics journal were asked to vote for the best retail products. The geomarketing software RegioGraph won first place in the process optimization category.
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